Acrisure
Client of the OLIVER Agency (Inside Ideas Group)
When I joined OLIVER’s small Acrisure in-house team they were implementing a rebrand for the company. As the Junior GD for the next two years, I soon owned the logo co-branding work stream and did much of the rebranding for existing assets. Here are a selection of deliverables over which I led the design and had more creative freedom.
Rebranding
Flyers
Multi-Page Documents
Social
Logo Recreation
FLYERS
The flyers needed by the client were mostly informative, but sometimes Life@Acrisure would give us a fun project, and I took the opportunity to sink my teeth into the assets for the 2023 office Halloween event.
Sketches for Internal Round 1
Sketches for External Round 1
Final Execution
Trivia front/back
Punch Card front/back
Sometimes we were requested to emulate a very specific graphic style within the Acrisure branding, as well as asked to include color-way options.
MULTI-PAGE DOCUMENTS
Frequently, we were asked to deliver assets that were editable or fillable for the clients, and so it was a welcome challenge to inject as much design as possible into Word documents and the like.
SOCIAL
Social ads were a common (if not often templated) request from this client. Here are a few examples of creative options and one-off ads.
LOGO RECREATION
Co-branding was a large part of the rebranding process and consisted of taking the logo of Acrisure insurance partners and locking it up it within the Co-Brand Logo Template. The final stage of this process was generating a full logo suite for the partner to use. In the event that a vector file of the original logo was not available, I would source and lock-up the typefaces as well as trace any graphic elements in vector.
