JUST DONT
Branding / Experiential
This surf/skate/garage punk band was fashioned after FIDLAR and just released a new album: Nope Party, with the single, Fuck-all.
I wanted people to get a feeling for this band's punk rock just from the branding, and to do that I physically created much of the assets so that they would have that imperfect look of a grunge zeen. I also chose a limited color palette that would have maximum impact and attitude.
Branding
Album design
Merchandise
Experiential campaign
Full Album Vinyl
The vinyl cover is a collapsed beer case, with its post-mosh pit underside decorating the inside fold.
Full album Vinyl - interior
Single Album Sleeve
Full Album CD
Album Advertising Poster
Album-branded Beer Case
Signature Deck
Sticker Sheet
Experiential Concert
JUST DONT just released their new album, NOPE PARTY, and you're on a scavenger hunt for the debut concert: a three-night, three-band event held at three locations around the city.
Spotify Ad
Kickoff social ad with scavenger hunt-like instructions to find the special ticket.
Ratchet Rippers and Bail Beaters,
Hedgecore Heads and Slamdancers,
grab your boards and hit the streets
‘cause if you want in on the most punk-rock
concert since Green Room,
you gotta skate for it.
JUST DONT headlines for Courtney Barnett and FIDLAR at the end of the month, but if you want to be able to read the concert info on our three posters, first you gotta find your “ticket” at the newest tattoo shop in town. Go get yours!
Blacklight mini flashlight found at local tattoo shop.
Concert Posters
COURTNEY BARNETT
Event information can only be read when revealed by blacklight.
JUST DONT
FRI concert
COURTNEY BARNETT
Stage floating past the wave break.
Speakers on the beach as well.
Surfing encouraged (gear rental available).
SAT concert
FIDLAR
Stage inside the bowl of a large skatepark.
Skating encouraged (gear rental available).
The JST DNT signature skate deck is also available for purchase (trucks included).
SUN concert
JUST DONT
Stage found in abandoned warehouse.
Full bar selling JST DNT branded beer.
Free Miller High Life (see album song list).
